CALZEDONIA GROUP: TRANSFORMING OMNICHANNEL FULFILMENT WITH BEUMER GROUP’S POUCH TECHNOLOGY

MEETING THE DEMANDS OF MODERN FASHION FULFILMENT

With the exponential rise of e-commerce, fashion brands are increasingly required to serve both B2B and B2C customers with high efficiency and flexibility. Calzedonia Group, a global player in fashion retail and the owner of fast-growing brands including Tezenis, experienced this shift firsthand. The company’s fulfilment operations had originally been designed for traditional retail distribution. With direct-to-consumer (DTC) volumes rising steeply, Calzedonia needed a solution that would keep customer service excellence high while handling growing online order complexity.

THE CHALLENGE

Calzedonia’s warehouse already operated as an omnichannel facility, serving retail and online channels from the same footprint. However, the rapid growth of its DTC business brought new challenges:

• High order variety: Small parcel orders with variable item counts versus traditional palletised retail orders posed significant logistical complexity.
• Space constraints: The facility needed to expand capacity and returns handling without extending its physical footprint.
• Scalability: Forecasted e-commerce growth demanded a system that could grow with future business needs.

BEUMER GROUP’S BG POUCH SYSTEM: SMART, SPACE-EFFICIENT ORDER PROCESSING

To address these needs, Calzedonia selected the BG Pouch System from BEUMER Group, a single multi-purpose system for buffering, sorting and sequencing designed specifically for fulfilment or distribution center environments.

SOLUTION HIGHLIGHTS

The modular system design was fitted into the existing structures, using vertical space and reducing footprint demands. By transporting individual items in RFID-tracked pouches and buffering them dynamically until the full order is ready, the system streamlines the flow from goods arrival to final dispatch

The BG Pouch System can transport, store, sort and sequence outbound orders alongside returns in one integrated process, enabling a seamless, unified handling of B2B and B2C flows (omnichannel).

A high-performance throughput supports modular scaling to handle rising order volumes and built-in dynamic buffers help optimise the returns processing reducing manual re-handling.

Fashion fulfilment today is defined not just by speed, but by agility. Seasonal trends, varied order profiles and regionally-driven return spikes place heavy demands on fulfilment centres. BEUMER Group’s pouch technology empowers organisations like Calzedonia to respond swiftly and efficiently, keeping handling costs in check while delivering a superior customer experience.