By Gregor Baumeister
Are you struggling with today’s fashion e-commerce revolution? The ever-increasing service level requirements, unpredictable delivery demands, mounting order volumes, variation in items and the nightmare of handling returns?
The drive for omnichannel sales in the fashion logistics industry
The retail industry has undergone a dramatic change over the last 20 years with online retail continuing to rise. And the global pandemic pressed the fast-forward button on the trend, causing a major disruption of retail sales channels. In 2020, online retail volumes increased by 14 percent from the previous year, suddenly propelling the industry into an unexpected place.
While this rapid growth in e-commerce is not expected to stay at 2020’s high, it is expected to stay at significantly higher numbers than 2019.
As such, it has become critical for fashion logistics companies to integrate omnichannel into their operations.