WHAT IS reverse logistics?
Reverse logistics refers to managing the processing of returned items from the end customer. It covers activities such as returns, repairs, refurbishments, recycling, resale and disposal.
Also known as:
- Returns management
- Aftermarket logistics
- Reverse supply chain
RELATED: Managing returns: How to turn returns into revenue
HOW DOES reverse logistics WORK?
Reverse logistics begins when a customer sends back a product, either because of returns, warranty claims, repairs, or end-of-life recycling.
The process typically involves:
- Returns initiation – customer sends back goods via courier or collection point.
- Receiving and inspection – warehouse staff checks the item’s condition.
- Sorting and disposition – decisions on whether to resell, repair, refurbish, recycle, or dispose of the item.
- Processing and reporting – updating systems, refunding customers, and feeding data into quality control and supply chain planning.
RELATED: Handling the challenges of returns in the e-commerce fashion industry
BENEFITS OF efficient reverse logistics
- Customer satisfaction: Smooth returns process strengthens brand trust and loyalty.
- Cost recovery: Returned items may be refurbished or resold.
- Operational efficiency: Streamlined item handling processes lower handling costs and shorten turnaround times.
REVERSE LOGISTICS VS RETURNS MANAGEMENT
In short, returns management focuses on the immediate return process, while reverse logistics covers the full journey of goods after return.